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Why should you consider an employee advocacy program for your business? For a business, employee advocacy opens up opportunities to drive brand recognition, increase organic sharing and engagement, increase referral traffic, generate new leads, and source new...read more
Employee advocacy is an element of a marketing category known as influencer marketing. The other component of influencer marketing is known as social selling. These are relatively new concepts in South Africa, with very few early adopters in the B2B space, scattered...read more
Originally posted on LinkedIn by Kevin Kirby. Word-of-mouth is still considered to be the most valuable form of marketing, and the prevalence and omnipresence of social media has made word-of-mouth accessible to marketers through a variety of forms of influencer...read more
A great article by Anne Dolinshek...read more
The employee advocacy bus is moving along quite nicely and many organisations have wisely and correctly opted to climb on board in an effort to stay on top of the trend and not get left behind. But why is your programme not returning the dividends that other...read more
Influencer Marketing, has been around since Eve first offered Adam that apple. It is the the oldest and most effective form of marketing known to humankind. However, somewhere between the start of the industrial revolution and the explosion of the internet, it is...read more