Compared to paid media of any kind, content created during the programme doesn’t have a shelf life. The value of earned media is calculated and reported on regularly, demonstrating exceptional ROI.
Another important component of any sales process, is to be top of mind when the need for your service or product arises with the client. Too often we get the timing “wrong” and we get the dreaded, “if only you had called on me last week” response.
Our programme overcomes that by teaching employees to be both relevant and engaging, but importantly to also be consistent which ensures that you remain top of mind with your clients and the clients of your competitions alike.
People trust people! Think about the last time you needed advice on anything from a reliable plumber to buying a new car. Chances are you referred to at least one “expert” for that advice from someone who has used such a service previously or someone who knows that much more about the subject matter than you.
theIntern-ship programme helps employees to build their professional online presence in way which positions them as the very experts whom to reference when making enquiries about products and services in your industry.
the Intern-ship develops employees into a communication channel for business by assisting them to become digitally visible on behalf of the business.
It assists in positioning their online personas as subject experts in order to set the scene for what is known as “social selling”.
Different to other media channels, this programme only requires an initial investment which is used to professionalise the online profiles of the individuals and help them establish online behaviour that ultimately forms a habit.
Thereafter little intervention is required, yet the programme will keep on yielding returns thus giving the programme an extremely high ROI yield.