Showcase / Case Studies / Biotronik
theIntern-ship’s Employee Digital Marketing training
took Biotronik to new heights.
Case Study Biotronik
How did we generate
5011% ROI for Biotronik
in only 2 months?
Case study biotronik
theIntern-Ship helped to give Biotronik a voice within the pharmaceutical
industry, cutting through the noise and reaching their desired target market by
turning their employees into brand ambassadors.
Increase in
engagement rate
compared to
brand posts
Increase in the
number of
posts
Increase in the
total value to the
client
Get in touch if you’d like to turn your
employees into brand ambassadors.
Working with Biotronik,
SA’s #1 Medical Device
Company
“Our visibility and image picked up
tremendously. We are getting noticed not only
by our customers but also our competitors.”
Robbie Nel, General Manager,
South Africa & Sub-Saharan Africa, Biotronik
Why did employee posts
perform 2.3% better than
brand posts?
When it comes to social media, people trust people, not brands. That’s why we saw employee posts performing 2.3% better than brand posts when it comes to engagement rates, which is the measure of
how many people interacted with a social media post versus how many people saw it. Your employees carry weight when it comes to what they share on their social media pages!
How did we increase
the number of posts
by 380%?
Having ongoing, organic and natural content takes your brand up a notch on LinkedIn because of the regular frequency of posting and credibility of your sources (employees) and content. By showing
employees how to create their own great content for Biotronic, as well as encouraging them to share brand content, we were able to increase the monthly number of posts shared, which in turn increased engagement.
How did we increase
value by 340% of the
value of media created?
For our client, Biotronik, digital visibility is important because this is where people first learn about their product, and where they drive sales. By encouraging employees to share and create content around Biotronic, we were able to achieve a 340% increase in the value of media created.
“Our visibility and image picked up tremendously.
We are getting noticed not only by our customers but also our competitors.”
Robbie Nel
General Manager, South Africa & Sub-Saharan Africa, Biotronik
Want to chat about
how we can help you
turn your employees
into your most powerful
brand ambassadors?
