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10 reasons why your employee advocacy programme didn’t work.

10 reasons why your employee advocacy programme didn’t work.

by Kevin Kirby | Apr 17, 2019 | Employee Advocacy

The employee advocacy bus is moving along quite nicely and many organisations have wisely and correctly opted to climb on board in an effort to stay on top of the trend and not get left behind. But why is your programme not returning the dividends that other...
Word of mouth is powerful; if it’s used properly.

Word of mouth is powerful; if it’s used properly.

by admin | Apr 2, 2019 | Influencer Marketing

Influencer Marketing, has been around since Eve first offered Adam that apple. It is the the oldest and most effective form of marketing known to humankind. However, somewhere between the start of the industrial revolution and the explosion of the internet, it is...

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Copyright the theIntern-ship 2019

extremely high Return on investment (ROI)

Compared to paid media of any kind, content created during the programme doesn’t have a shelf life. The value of earned media is calculated and reported on regularly, demonstrating exceptional ROI.

Helps to establish online behaviour that ultimately forms a habit

Another important component of any sales process, is to be top of mind when the need for your service or product arises with the client. Too often we get the timing “wrong” and we get the dreaded, “if only you had called on me last week” response.

Our programme overcomes that by teaching employees to be both relevant and engaging, but importantly to also be consistent which ensures that you remain top of mind with your clients and the clients of your competitions alike.

Assists in positioning online personas as subject experts

People trust people! Think about the last time you needed advice on anything from a reliable plumber to buying a new car. Chances are you referred to at least one “expert” for that advice from someone who has used such a service previously or someone who knows that much more about the subject matter than you.

theIntern-ship programme helps employees to build their professional online presence in way which positions them as the very experts whom to reference when making enquiries about products and services in your industry.

Developing employees into a communication channel

the Intern-ship develops employees into a communication channel for business by assisting them to become digitally visible on behalf of the business.

It assists in positioning their online personas as subject experts in order to set the scene for what is known as “social selling”.

Different to other media channels, this programme only requires an initial investment which is used to professionalise the online profiles of the individuals and help them establish online behaviour that ultimately forms a habit.

Thereafter little intervention is required, yet the programme will keep on yielding returns thus giving the programme an extremely high ROI yield.